A healthy ambition

Stimulate adolescents between 12 and 20 years old to eat more vegetables and fruit

Why is the Food Boost Challenge being organized?

Adolescents in the Netherlands don’t eat enough fruit and vegetables. Especially between the age of 12-20 years old, this can be better. We are curious what causes this, because if we understand the core of the problem we can work on a solution fitting for our target audience.

Who organizes the Food Boost Challenge and what is their interest?

The Food Boost Challenge is being organised by three parties:

Foodvalley NL an international and independent platform for groundbreaking innovations, established in Wageningen. Since 2004 Foodvalley NL has been an important booster for a sustainable nutritional system. Nowadays Foodvalley NL is a catalysator for change. But why? Our nutritional system has to change a lot to be able to generate enough food for 10 billion people in 2050. Food that is healthy, available, tasty and sustainable. Organizing the Food Boost Challenge fits with the ambition to support people (young and old) to eat healthy.

HortiHeroes is the platform for talent development, innovation and startup companies in the Food & Flower industry. The programs and activities focus on attracting, connecting and developing talent (students, startups and (young) professionals with the urge to innovate. To boost innovation, let companies grow and contribute to a better and healthier world.

More attention for health and prevention, lowers the pressure on our healthcare system. Healthapps and innovations that stimulatie a healthy food intake and enough activity, do not always reach all people with a higher risk. Medical Delta Living Lab VIT for Life focuses on keeping those who do have a raised risk of lifestyle related complaints healthy and focus on the simplification of health apps or other developed technology. They also integrate these technologies in a wider intervention offer for doctors and physiotherapists.

The Hague university of applied sciences, Hogeschool Rotterdam, WMO Radar, Kinderfysiotherapie Regio Westland and other healthcare institutions work together in this Medical Delta Living Lab. Medical Delta is an interdisciplinary cooperation with over 280 scientists from the Erasmus University, Erasmus MC, Tu Delft, LUMC, University Leiden and four Universities in South-Holland. Along with companies and governments in South-Holland they work together on technological solutions for healthcare. This does Medical Delta do with 15 interdisciplinary scientific programs and with practice based field- and living labs.

What makes this challenge so special?

In this challenge we work directly with the target audience: we do research in the first phase among adolescents to see who it concerns. Besides that we directly create a connection with companies, this by involving them in the research paper as well as involving them in the process where the results will be analyzed/innovation options. And, not to forget, the challenge gives concrete concepts that are meant to be implemented in the market.

Are there entry requirements to become a partner in the Food Boost Challenge?

There are minimal entry requirements. Organisations from different sectors and from different sizes are more than welcome to contribute to the Challenge. This contribution can be in cash or in kind depending on the organisation. One requirement is that the contact masters the Dutch language.

Can my educational institution take part in the research for the Challenge?

For this edition of the Challenge we are not looking for educational institutions. Participating means that mbo students are willing to answer questions related to their eating patterns and preferences.

Dutch HBO’s and WO’s are of course welcome when they are interested in taking part in the challenge. Students (hbo and wo) can take part in the Challenge in one of the four categories:

    1. Technology
    2. New food concepts
    3. Hot spots
    4. Routes to market

If you have interest in participating you can contact us by mail info@foodboostchallenge.nl

Can schools or universities from other countries participate?

No, at the moment the Challenge is focused on Dutch schools and universities. This might change in future.

What does it cost to become a partner in the Food Boost Challenge?

We ask a minimal contribution from our partners (in money and in effort) to make the challenge a success.

We handle three prices: for corporates, MKB and startups

The final contribution also depends on your and our ambitions and can vary per company or institution. Of course, we are willing to talk about this. Leave a message behind via info@foodboostchallenge.nl and we will reach out to you.

How goes the Food Boost Challenge?

The Food Boost Challenge exists in four phases:

  • In phase 1 research is being done by hbo students, gathering insights from adolescents on their eating patterns and preferences, into increasing their intake of fruits and vegetables.
  • In phase 2 we open the ideation and design Challenge for Higher Education and University students in the Netherlands (based on newly gained insights). The goal is that they come up with new concepts that contribute to adolescents eating more fruits and vegetables.
  • In phase 3 the selected ideas or concepts are being realized in co-creation between students and partner companies to validate and take the first steps.
  • In phase 4 there is a pitch event where your food concept gets a nice podium and national reach.
What is the difference between the ‘research’ and the ‘Challenge’?

The research takes place among (v)mbo students. This happens beforethe registration for the Challenge (since September 2021. The registration for submitting a food concept (phase 2) starts in January 2022 and is executed by student teams with help from partners.

What is the planning for the Food Boost Challenge?

The challenge lasts about 9 months.
The planning is as follows:

  • Phase 1 | Research: September untill December 2021
  • Phase 2 | Challenge registrations opens: January 2022
  • Phase 3 | Validation, co-creation & prototyping: spring 2022
  • Phase 4 | National pitching event: May 2022
What does the organisation gain from the Food Boost Challenge? What interesting moments occur?
  • Connecting your name to this initiative and exposure on the website and exposure during events.
  • Give input in the research phase and gain insights in adolescents’ eating patterns.
  • Get in touch with young talent.
  • Co-creation with student teams for the development of new concepts(to stimulate eating fruits and vegetables among adolescents)
Can our organisation or institution support hbo students who take part in the Challenge?

Yes you can. You can for example do this by guiding a student team. In the second phase (where students find new concepts to support adolescents to eat more fruits and vegetables) we want to give organisations a coaching role towards the teams to support them creating the development and innovations they had in mind.

We are a (v)mbo institution. What does our participation (in the research phase) mean for our students?

In September hbo students will set up research to study the eating patterns and
eating preferences. The exact research design (question lists, interviews, locations, dates etc.) will be determined later by the hbo students.

How can we as a partner of the Food Boost Challenge profile ourselves?

Partners will be visible on the website with their logo. Along with that you’ll receive a communication kit and news updates to spread by using your own channels.

My idea/concept/product fits in the Challenge, can I use your network and platform?

Yes, you can! For example, in phase 1 (where insights are gained among (v)mbo students there can be a short question about your idea/concept/product.

In phase 2 you can register with your idea.

If your idea gets selected, you can work it out in phase 3 to pitch your idea in phase 4, gain national awareness and speed up the realization process.

How can I get in touch for other questions?

You can by filling in the contact form on the homepage or you can by mailing us on info@foodboostchallenge.nl



Join us!

Would you like to join us? or would you like to receive more information and/or updates about the Food Boost Challenge? Leave your contact information by filling in the form or mail to info@foodboostchallenge.nl or follow us on social media.