What is the best idea to entice young people to make more often healthier choices at hots spots out of home? That was the challenge in this South Limburg edition.

In the second edition of the Food Boost Challenge, we set to work for, by and with young people in Limburg to entice young people to make healthier choices outside their homes more often. Eight youth teams worked together with partners (companies and non-commercial organisations) and the target group to find solutions. In doing so, they focused on young people’s perceptions. The solution directions varied from app to concrete product, and from communication strategy to route to market.

The concept ‘healthier pizza rolls’ by student team The Crusty Club was chosen by the jury as the best idea of the Food Boost Challenge Limburg. This earned Team The Crusty Club a cash prize of €5,000. The audience award went to Team PowerBox with its tasty healthy solution for sporting youngsters.