The very first Food Boost Challenge searched for the best idea to entice young people to eat more fruit and vegetables!

For, by and with young people, the Food Boost Challenge 2022 was developed to entice young people to eat more fruit and vegetables (products). Through research by 200 students among more than 1,000 young people and a national challenge, 10 student teams worked together with partners (companies and non-commercial organisations) and the target group to find solutions. They focused on the whole experience of young people and looked in four solution directions: tech, products, hotspots and routes to market. The 10 finalist teams worked hard, taking their concept further towards a prototype after validating it with almost 1,000 young people.

The concept ‘Veggie Smooth’ was chosen by the expert jury as the best idea of this first edition of the Food Boost Challenge. The audience award went to Power Tower with the stackable trays for in the fridge door with snack vegetables.