One month after the first co-creation session, the students and partners came together for a second time. The teams pitched their ideas once again to showcase the progress they had made.
During this in-depth co-creation session, the focus was on making ideas tangible. This included applying a Business Model Canvas and receiving practical tips on validation. Nadie Winde from ALDI Netherlands provided insight into the various steps required to turn an idea into a real product that can successfully make it to the shelves. While these steps are particularly relevant for supermarket products, they are also applicable to concepts such as Out-of-Home (OOH) initiatives.
The session took place at Hotelschool The Hague in Amsterdam. Arthur van de Graaf from Starters Station led the validation workshop, while Boukje de Boer from Hotelschool The Hague conducted the session on applying a Business Model Canvas.
Initiators
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