In a Food Boost Challenge, young people take centre stage! Insights and solutions are obtained by adolescents themselves.

Phase 1

Every Challenge starts with gaining insights through peer-to-peer action research: young people talk to their peers to gain insight into what makes healthy eating difficult or easy. This insight is not gained through ‘traditional’ scientific research, but through action research using, for example, games and mood boards.

Phase 2

After the research phase, young people devise their own solutions to the insights gathered. They do this in self-organised teams. Teams submit their ideas and the 10 best ideas are selected for further elaboration in phase 3. In a typical Food Boost Challenge, there are four lines of innovation into which the ideas fit:

  1. Tech: technical innovations where fun & friends encourage healthy eating, such as apps, games, or wearables
  2. Products: new food concepts, e.g. fruit & vegetable products specifically aimed at adolescents
  3. Presentation: new ways of presenting healthy products in e.g. a supermarket or (school) canteen, or other channels to offer healthy products.
  4. Hotspots: ideas aimed at promoting a healthy eating environment in physical places frequented by young people, e.g. at schools, sports venues or festivals.

Phase 3

In the third phase of the Challenge, the selected teams present their idea to a dedicated consortium of business partners. Afterwards, each team will be paired with a business partner. The teams will then have several weeks to further develop their concept under the guidance of the business partner and prepare a great pitch for the final.

Phase 4

The fourth phase is the smashing final! The selected teams pitch their concept to a jury of Food Boost Challenge business partners. In addition, the audience jury can vote for their favourite.

The winning teams are rewarded with a nice cash prize and the chance to further roll out their concept in phase 5.

Phase 5

The final phase is the valorisation and implementation phase to make a real impact in changing the food system. Business partners and adolescents can continue working together to valorise and implement their ideas.


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